Q2 2024 Ultracasual Games Surge on Unified Platforms

Ultracasual games have been a significant player in the mobile gaming industry, and Q2 of 2024 was no exception. Using data from Sensor Tower, we can observe the performance of the top 5 ultracasual games on a unified platform, encompassing both iOS and Android users.

Project Match: ASMR Salon by Casual Joy Games experienced a noteworthy rise in downloads, from 2K in the first week of April to a substantial 5.2M by the end of June. Weekly active users followed a similar upward trend, starting at approximately 29K and soaring to over 37K in the same timeframe. Revenue, however, showed a downward trend, decreasing from $2K to $579 by the quarter's end.

Kwalee Ltd's Draw it saw a decrease in downloads from 9.2K to 5.7K, with weekly active users also declining from 24K to approximately 16K. The game's revenue remained relatively stable, with minor fluctuations, ending the quarter at $157.

CrazyLabs LTD's Diamond Painting ASMR Coloring downloads dipped from 2.8K to 119, and active users decreased from 5.5K to around 1.2K. Revenue for the game showed some instability but ended the quarter on a slight increase at $33.

Rollic Games' Fill The Fridge had a mixed quarter with downloads peaking at 14.6K in the first week of April before falling to 11.1K by the end of June. Weekly active users saw a substantial increase, nearly doubling from 8.7K to over 21K. Revenue showed minor fluctuations, ending at $57 in the final week.

Lastly, Dot to Dot : Connect the Dots from Dot to Dot s.r.o. maintained low download numbers, starting at 155 and slightly decreasing to 97. Weekly active users saw a slight decrease from 697 to 465. The revenue for the game showed a slight upward trend, ending the quarter at $73.

For more insights on the performance of these ultracasual games and others, Sensor Tower's platform offers comprehensive data and analysis. The trends observed in Q2 of 2024 highlight the dynamic nature of the mobile gaming market, particularly within the ultracasual genre.